As one of the world leaders in manufacturing and system integration of innovative high-tech transport robotics for intralogistics, ek robotics embarked on a successful collaboration with MBP several years ago to increase its brand authority. For ek robotics, their aims through the partnership are multifaceted; combining a marketing push for increased brand awareness with a strategic focus on business development and B2B introductions and networking.
Together, ek robotics and MBP have built out a powerful and mutually beneficial partnership that brings out high-level brand exposure as well as drives new commercial conversations and opportunities. Aligning with the MB Motorsport British Touring Car Championship has been key to achieving brand growth, regular strategic reviews, plus events-based opportunities, both with existing clients of ek robotics and new contacts.
The success of the partnership between ek robotics and MBP can be measured in several ways. From a brand and marketing perspective, ek robotics is very pleased with the effect of our sponsorship programme together, seeing impressive metrics as the ek robotics business continues to grow in the UK. Across the partnership’s B2B efforts, ek robotics has built exciting new relationships and increased business opportunities, thanks to targeted introductions and business development work.
"The team at ek robotics and I are delighted with our partnership with MBP. ek robotics business is thriving, both here in the UK and Worldwide, and that success is built on close working relationships with like-minded clients and partners. We’re looking forward to the levels of success we can reach with the continued support of MBP.”
Chris Price - Managing Director
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