MBP is proud to welcome one of the UK’s leading marketing agencies, Digitas, to its Official Partner Programme for 2026.
Digitas is a global connected marketing agency that helps brands create meaningful, customer-centric experiences that drive growth. By bringing together strategy, creativity, data, technology, and media, Digitas delivers solutions to complex business challenges across the entire customer journey.
As brands navigate an increasingly AI-driven landscape, Digitas works with organisations to understand how shifts in discovery and decision-making are impacting brand perception, visibility and commercial outcomes. As large language models (LLMs) increasingly influence how people find information, evaluate options and make choices, Digitas helps leaders understand what that means for their brand and where action is needed. By analysing how brands are interpreted and surfaced across AI-powered environments, Digitas provides a clearer view of how effectively messaging is landing, where it is being diluted or missed, and how this may affect growth and consideration. This insight shapes practical strategies to regain control and sharpens digital presence, as AI reshapes how customers discover and engage with brands.
MBP’s Partner Programme is an exclusive partnership community designed to connect like-minded businesses, leaders, and brands through meaningful collaboration. The programme focuses on driving business growth by facilitating strategic introductions, executive networking, executing targeted marketing opportunities, and providing access to targeted themed events.
Commenting on the partnership, Anne Stagg, CEO at Digitas, shared her excitement for this new partnership:
“I have known Mark and the team at MBP for a while now and have been impressed with the journey that MBP has gone through and where they want to go. I am therefore thrilled to be partnering with MBP and am very excited to start meeting some of the partners from this fantastic network.”
Through the partnership, Digitas will work closely with MBP and its network of partners to deepen its presence in the sports ecosystem, exploring new opportunities to connect brands with fans in more meaningful ways.
Mark Blundell, CEO of MBP, added:
“I have hoped for a while to formally work with Anne in some capacity, and to now have her and Digitas join our Official Partner Programme is a great opportunity for us to start working on many opportunities together. Digitas is another great addition to the network”
Alessandro Indaimo, MBP’s Partnerships Manager, also shared his eagerness to start working on this new collaboration.
“I am very excited to be working closely with one of the UK’s leading marketing agencies. I believe there is scope to achieve many things, not only with MBP but our valued partners as well.”