LONDON - THURSDAY 5 JUNE
MBP is delighted to announce the appointment of Fiona Parbutt as Global Growth Officer at the relationship-driven sports marketing agency. Following strong and continued year-on-year growth, Fiona will play a key strategic role in spearheading the next phase of MBP’s journey.
A renowned figure in the sports marketing industry with over 30 years of experience, Fiona brings with her a wealth of understanding and knowledge. With a career that has seen her working for, or in partnership with, Vodafone, Jordan Grand Prix, Manchester United, Scuderia Ferrari, Dell EMC, the England and Wales Cricket Board and many other industry-leading brands.
Having made an instant impact within the business in her position as Brand Activation Director, Fiona’s new expanded and strengthened role will see her leading MBP’s continued growth across the sports marketing and activation landscape.
Reflecting on her new appointment, Fiona shared her enthusiasm for MBP’s potential and the opportunities that lie ahead:
“In my short time with MBP so far, I have been impressed by the work that the agency delivers, the strength of relationships that it holds with its clients and the enormous potential that the business has. This is why I am really excited to commit to the business in this new role, and I’m looking forward to working alongside Mark and MBP’s leadership team in the next stage of the business’s growth.
“My passion lies in building valued partnerships between brands and sports rights holders, bringing these to life through innovative collaborations and activations. The team at MBP share this passion and operate at the very highest level. I truly feel we are only scratching the surface of what we can achieve together as a group.”
Founder and CEO of MBP, Mark Blundell, is thrilled at what Fiona’s appointment means for the broader business:
“This is a landmark appointment for MBP. Fiona’s reputation and proven track record within the sports marketing industry speaks for itself and I am delighted that she sees the same fantastic, global potential in MBP that I do. The business has enjoyed excellent growth in recent years, prioritising the highest level of client delivery in everything that we do, and Fiona’s arrival can only help to accelerate this in the next few years.”