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London, United Kingdom - MBP, founded and led by former Formula 1 driver and 24 Hours of Le Mans winner Mark Blundell, has been appointed as the Goodyear FIA European Truck Racing Championship’s commercial agent in the UK. Leveraging its expertise in relationship-driven sports marketing, MBP will support the development of new strategic commercial partnerships for the championship as it enters a new era.
Under the appointment, MBP will support the FIA in identifying, securing, and activating new strategic commercial partnerships. Drawing on an established network, MBP will work to connect the championship with brands aligned to its values, audience, and long-term ambitions.
This appointment marks a significant step for MBP as the agency expands its involvement in one of Europe’s most exciting motorsport championships, bringing a strategic, partnership-led approach to commercial development and activation.
Speaking on this, Mark Blundell, CEO of MBP, said:
"The FIA has been a constant part of my racing career, so to work with them now in a commercial capacity through my sports marketing agency, MBP, is something I’m genuinely proud of. The Goodyear European Truck Racing Championship has significant potential, and we’re excited to forge value-driven partnerships to support the growth of the championship and take it to the next level."
The Goodyear FIA European Truck Racing Championship is Europe’s premier truck racing series, featuring purpose-built racing trucks competing across multiple circuits each season. With a loyal fanbase and growing international reach, the championship offers a compelling platform for brands seeking meaningful engagement with motorsport.