Case
Study

B2C introductions and targeted marketing with Braeburn Whisky

Aim

Braeburn Whisky contacted MBP to see how our curated business networking platform could help support their continued growth. After enjoying fantastic progression as a business, Braeburn Whisky wanted to utilise the programme to connect with like-minded individuals as well as an opportunity to directly market their services and bespoke offerings with a fully engaged and relevant demographic.

Aim & Delivery:

Impact

The effectiveness of this strategic plan has been clear for all to see with Braeburn Whisky now having engaged several members of the MBP business community across different areas of their business. Having built fantastic relationships with key individuals, Braeburn Whisky see the Official Partner Programme as a fundamental part of their marketing and business development strategy both in the here and now and into the future.

Results:

Delivery

Together, MBP and Braeburn Whisky devised a strategic, drawn-out content programme which saw relevant insight and information shared with the MBP business community on a regular basis. Working together to track the impact of this communications plan, the content was used as a conversation starter for Braeburn to engage with members of the MBP commercial network.