Case
Study

Reseller sales incentive programme with HP with Intel

Aim

Together, HP with Intel and MBP have refined an integrated end-to-end activation programme designed specifically to incentivise and reward sales growth and performance from their commercial resellers. The partnership seeks to engage sales team members at nominated resellers through an exciting and sporting incentive initiative to grow brand advocacy and drive commercial growth.

Aim & Delivery:

Impact

The programme has continued to refine with every passing year, as HP with Intel have continued to drive engagement and advocacy within the reseller community and ultimately empower new opportunities through internal reward and recognition programmes. The programme has consolidated and strengthened existing commercial relationships and forged new ones for all stakeholders, whether that be HP with Intel themselves, the reseller community or the end user and customer.

Results:

Delivery

The programme has brought together numerous stakeholders to deliver an authentic and much-loved activation programme that works across each calendar year and multiple resellers and commercial partners of HP with Intel. An end-to-end programme, MBP delivers onsite kick offs and hype days at the nominated reseller to launch a strategic ten-week incentive programme. Regular rewards and communications across the incentive period are designed to drive sales growth, before top performers are rewarded with VIP race day access and an unforgettable experience trackside at the end of the incentive period.